Having worked in media and communications for men’s and women’s WorldTour cycling teams and UCI race organisers, and as a journalist, I have a sound understanding of the pro cycling media landscape and how to create content that appeals to a wide audience.
Combining my knowledge and passion for cycling, I provide a unique and engaging approach to communications and PR within the professional sport environment.
EXPERIENCE AS A PRESS OFFICER FOR WORLDTOUR TEAMS
I have worked as a Press Officer for several WorldTour teams, and am currently a Press Officer for BORA-hansgrohe, Communications Manager of Voxwomen Cycling, and formerly the Communications Manager of Équipe Paule Ka / Team Bigla-Katusha. I am very familiar with the ins and outs of team press work. My responsibilities have included covering races on-site, handling media enquiries, managing social media accounts, writing race reports and previews, providing photography, and filming and producing videos.
DELIVERING MEDIA SERVICES FOR WORLDTOUR RACE ORGANISERS
While working as a Press Officer for WorldTour race organisers, I wrote and translated press releases, produced race analysis and live tickers, and provided voiceover commentary for race highlights videos. I also have experience coordinating media opportunities, liaising with journalists and teams, and facilitating rider interviews.
WORK AS A JOURNALIST
I have worked as a writer and editor for a range of online and print magazines, during which time I cultivated a network of contacts within the cycling media industry. Responsibilities included writing news reports and feature articles, editing submissions, designing websites, and devising digital marketing strategies using analytics to effectively grow online traffic.
WITHIN THE PROFESSIONAL CYCLING ENVIRONMENT I CAN PROVIDE:
- An enthusiasm for life on the road, and communicating the stories, emotions and images of pro cycling, that is like no other
- Public relations on behalf of teams or race organisers on-site at races, including race reports, press releases, original video and GoPro content, photography, creative feature articles, and live social media updates from races
- Management of online media presence, including social media, website management, marketing, email campaigns and websites to grow follower numbers and interactions
- The ability to work and communicate in multilingual environments, using knowledge of English, German, French and Spanish.